One of the biggest online social-networking network of the world, Facebook announced changes on Wednesday about its privacy controls to fend off mounting criticism that it is betraying the trust. Users can easily change privacy settings and block outside parties from seeing personal information with the changes of Facebook. Over the security of personal information of users, Facebook has responded to heavy criticism from its users by unveiling a new set of privacy controls. users would not have to fish around for news and songs of their interest because sites would reflect according to the tastes and interests on the social network. Most recent complaint about the privacy from Facebook users is that the site forced them to share private details with the rest of the online world or have them removed from Facebook profiles altogether.
A slew of new features, was rolled out by Facebook in April, that spread its reach to the broader Web and after that the changes came. A program called “instant personalization,” was among them that draws information from a person’s profile to customize sites like the music service Pandora. It is founded creepy, not cool by some users. Facebook will now give users the option of applying the same preferences to all their content to address complaints its settings were getting too complex, therefore you can decide whether to share things with just “friends” or with everyone with one click. There is now a way to prevent outside websites and applications from gaining access to Facebook data in a couple of clicks for those who found it complicated.
“Feedback from users over recent privacy changes, which made some user information public by default, was crucial in the decision to tighten controls,” said by CEO Mark Zuckerberg. At a news conference at Facebook’s Palo Alto, Calif., headquarters, CEO Mark Zuckerberg acknowledged, “A lot of people are upset with us.” Executive director of the Electronic Privacy Information Center, an advocacy group, Marc Rotenberg said, “They’ve lost the users’ trust. That’s the problem,” and “In the earlier days, there was time to regain it. It’s not so clear now. I think it’s getting more serious than making changes and moving on.”
Cautious praise is offered by some of Facebook’s loudest critics but indicated the young company will need to do more to prove it cares about privacy. It is called a “significant first step that Facebook deserves credit for,” by Sen. Charles Schumer but he added he would still prefer that Facebook need users to actively turn on sharing with outside sites, rather than having sharing be the default setting. The problem for some users has been that the company has changed its privacy settings so often that keeping up with them became too much. A 28-year-old graduate student in Portland, Ore., Craig Mather was already complaining of having to adjust his privacy settings every time Facebook comes up with a new plan before an announcement of Wednesday.
He said, “It puts us on our guard, where we feel like we are trying to plug a leak”. Users will only share information if they have control over who sees it with these changes. Zuckerberg said, “The kernel of what we do is that people want to stay connected and share with those around them.” A former AOL executive who now co-chairs the Washington-based Future of Privacy Forum, Jules Polonetsky said, “The privacy concerns stem from Facebook’s transformation from a place to socialize with friends into the “de-facto identity system for the Web.“ It’s a big step. Facebook is no longer just a place to share photos and play “Mafia Wars.” It’s a reflection of who you are online.”
From the beginning, Facebook has touted its culture of authenticity. Users are asked by it to go with their real names on the site, and it deletes obviously fake profiles. For the Web in April, Zuckerberg described his vision with an old saying, “when you go to heaven, all of your friends are there and everything is just the way you want it to be.” He challenged software developers, entrepreneurs and others to make “a world that’s that good.” According to 22 years old boy, “when “Yahoo and Viacom and all these companies” were clamoring to buy Facebook, offering $1 billion or more.” For a 22-year-old to pass that up might be kind of crazy, he acknowledged, but he said it shows “it’s not about the money.”
Video of Facebook privacy changes from youtube: