A memorable new experience in the card aisle with Tasties™ has been introduced by American Greetings Corporation to bring fresh and exciting ways for shoppers to connect their friends and family and celebrate their special day. A dissolvable flavor-strip is included in the new line features of each card. The features are sealed safely inside the card, so recipients can enjoy along with the warm wishes of friends and family. When you open greeting cards, they play music or smell like your favorite scent. To offer the perfect recipe for a fun greeting, these tasty surprises correspond with the art and sentiment of each card. For many reasons, receiving a birthday card is fun but the main thing is that greetings represent everything that is so great about your special day.
An image of a cupcake is featured in the new line features of birthday card with the statement, “If nothing else, birthdays are a great excuse to eat cake.” The inside statement, “…lots and lots of cake.” Recipients are encourages to “take a bite” and enjoy the taste of vanilla cupcake, expanding on the fun and sweetness of the greeting by dissolvable strip. Additional flavors are doughnuts and margaritas to help customers celebrate everything.
Creative director, new product concepts, at American Greetings, Mary McClain said, “Just think, haven’t you ever secretly wished you could actually taste that delicious looking piece of cake on the front of your birthday card? Well, now you can literally have your cake and eat it, too,” he added, “Consumers love giving their friends and family something that is completely new and fun, and with Tasties they can share their warmest wishes along with a sweet treat to offer the proverbial cherry on top of their thoughtful gesture.”
Customers can find the tasty new greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit www.corporate.americangreetings.com. You can also visit on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.