Kardashian Trio to Launch ‘Kardashian Kollection’ at Sears

Posted by on Jan 17, 2011 | Leave a Comment

Kim, Khloe and Kourtney, Kardashian Trio have declared that they are launching the new line of wear in the late summer of this year. They have named this new clothing line as ‘Kardashian Kollection’ for the sear’s departmental stores. This kardashian kollection will expectedly beat 400 Sears’s stores and fetch $200-300 million sales in the initial year of its opening. Kardashian sisters have collaborated with the Australian designer, Bruno Schiavi to generate latest apparel for their new business endeavor.


Kardashian girls are not only stars and socialists but they have also become business tycoons. They are engaged with various fashion lines like Kim’s perfume, Kardashian for Bebe line, now-out of use Kardashian Kard as well as famous D-A-S-H boutique chains in LA, Miami and NYC. Furthermore, they are expanding their hands in new form of business, kardashian kollection which will include apparel, lingerie, jewelry, handbags, shoes and other accessories. The collection will be wide than their bebe fashion chain, containing 40 pieces of apparel, 60 items of jewelry, 30 handbags and wallets, 25 hats and gloves, 20 pieces of lingerie and 12 styles of shoes.

Kourtney told that they love Sears, there is a Sears near to their house and is such a great store, which is part of America’s history. 26 years old, Khloe said: “Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multi generations of fans and people who are interested in fabulous clothing at affordable prices.”

Kardashians told that they will put their personal effort in designing of every piece that will be put in stores. Therefore, many varieties will be available for the customers of the age 17 to 35 at Kardashian Kollection. They have still not clarified about the details of price and style but the price will suppose to near Sears’ price points and style may be based on glam-rock and boho themes.

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