A Bharti Enterprises group company named Beetel Teletech announced the ‘Beetel’ range of 2G and 3G mobile phones on 20th September, 2010. Beetel mobile phones come with 8 handsets in the range from Rs. 1750 to Rs. 7000. These handsets are available in many different colors like white, blue, black, green etc. Get other details about Beetel mobile phones from the below article.
India is one of the fastest growing markets with annual shipments of about 130 million mobile devices and it is important for Beetel to enter in the market with a product for masses that is different from others. It plans to tap the low price segment at the growing rate of 30%. The company is going to launch its mobile phones by the end of the current fiscal. It will introduce its high end models later into the market. ‘Beetel’ mobile phones will be available through a nationwide distribution network of more than 4000 outlets across Delhi, Haryana, UP & Uttaranchal, Rajasthan, Punjab and the seven North Eastern States in the first phase of the launch.
The main aim of Beetel is to focus on innovative technology of individual models. Beetel mobile phones consists basic features like FM radio for music and camera and Great Battery Life like many other low price handset players. Some of their phones are equipped with dual SIM and triple SIM which offer GSM + GSM+ CDMA, etc. The first gaming QWERTY phone, First phone to house a complete movie and a 3G phone with an exceedingly well designed and easy user interface.
In addition, a bunch of VAS will also be featured in the Beetel to appeal the youth ranging from popular social networking applications like Facebook and Nimbuzz. They are partnering with Mobile commerce partner (NgPay), Mobile portal (Yahoo) Browser (Opera Mini) added with offers of free call and free SMS powered by Ibibo. An opportunity to make free calls and Short Messaging Services (SMS) will be provided to the Beetel customers through GPRS technology enabled by the phone.
Announcing the launch, Executive Director & CEO, Beetel Teletech Limited, Mr. Vinod Sawhny said, “Beetel brand has been an intrinsic part of the telecom sector with its unmatched quality and value for money offerings. Today as the Beetel brand marks its entry into the mobile handset category we believe that the brand has the potential to replicate the success in this new category. Through our range of product offerings we intend to address the value for money seeking Indian consumer who is keen on having innovative technology coupled with design features at attractive prices.”